W Ibiza
Content Strategy · Content Direction · Creative Consulting
Introduction / Overview
For W Ibiza’s fifth season, we partnered with the marketing team to strengthen the hotel’s digital positioning and build greater consistency across the property and its outlets accounts.
The process began with an in-depth immersion into the hotel’s operational reality, seasonality, destination, competitive landscape and priorities. Rather than introducing an entirely new direction, the aim was to identify where creative and strategic thinking could have the greatest impact within the realities of the season.
The result was a practical content and creative framework, supported by an action plan and ongoing guidance throughout the season. Giving the team a system they could adopt, sustain and continue to build upon.
Scope / Deliverables
Creative Strategy
Content Strategy
Creative Direction
Immersion Workshop
Content Framework
Action Plan
Creative Consulting
Ongoing Strategic & Creative Overview