Casa Teva

Brand Development · Brand Identity · Brand Narrative

Introduction / Overview

What does it mean to feel at home, no matter where you are?

Casa Teva began with a simple ambition: to create a sense of home. A feeling that could travel from one city to another while always remaining connected in its local surroundings.

Rooted in El Raval and its mix of cultures, languages, street life and everyday rituals, the identity was conceived to feel approachable, spontaneous and unmistakably local. A hand-drawn visual language, Mediterranean references and an evolving system of illustrations give the brand the character of something collected over time rather than perfectly composed.

At the centre of the narrative sits the Catalan expression Tornar a casa — to return home. From it emerged the principle that continues to guide the brand: Casa meva és casa teva. És casa nostra. My home is your home. It is our home.

What started in Barcelona has since grown into a hospitality concept expanding across cities such as Seville and Lisbon, while preserving the same philosophy: every Casa Teva should feel like it belongs exactly where it is.

Selected outcomes

Deliverables / Scope

Creative Direction & Strategy

Brand Identity

Brand Narrative

Verbal Identity

Visual Identity System

Illustration System

Signage & Way-finding

Stationery & Print Applications

Brand Applications

Guest Experience

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